ZARA Website

Interesting! And the sort of thing I would do. ZARA's website adapts the Social Media links displayed according to the Region. ZARA caters for multiple regions and for the majority displays a link to their Facebook facebook.com/Zara

There are some regions for which it displays a link to that region's Social Media:

China 中国: Zara's China landing page is zara.com/webapp/wcs/stores/servlet/home/cn/zh/zara-I2011 and the displayed Social Media link is Sina Wēibó 新浪微博 weibo.com/zarachina

Russia Россия: Zara's Russia landing page is zara.com/webapp/wcs/stores/servlet/home/ru/ru/zara-I2011 and the displayed Social Media link is Vkontakte ВКонтакте vk.com/zara

With their Japan landing page it appears that the intention is to link to a Zara twitter as indicated by the displayed text on zara.com/webapp/wcs/stores/servlet/home/jp/ja/zara-jp-W2011 The link does not though resolve to a Zara Twitter or indeed any Twitter.