Transliterations of Loughborough

I have just noticed that Google Maps transliterates Loughborough into Chinese as 拉夫伯勒 http://ta.gd/拉夫伯勒地图。 The transliteration I have been using and that is in common usage is 拉夫堡。 Considering Google is so influential I think that 拉夫伯勒 will become the standard transliteration for Loughborough.